At CTPM, efficiency is our brand. We pride ourselves on efficient methods, automated systems, and a motivated approach to delivering our clients the results they deserve. To do this, we are constantly on the pursuit of great reads that help keep our goals in focus.
This month’s read was Gary Keller and Jay Papasan‘s The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results. Keller and Papasan emphasize the importance of focusing on one task that will bring you closer to your overall goal – no matter how big (or small) that one thing may be.
“What’s the ONE Thing you can do such that by doing it everything else will be easier or unnecessary?”
Keller realized he was the only one stopping himself from being more successful in life and in business. To adapt, he changed his routine to first taking care of the things that mattered the most. Then, only after completing his priorities, could he address the rest of the “stuff.” Indeed, Keller identified that the best way to be productive and successful is by doing fewer things better. Examples of this abound: the authors highlight companies with specific niches or product lines such as Apple and Intel. Truly, these companies flourish by focusing their attentions on perfecting one commodity.
Multitasking hurts - not helps - the cause
One key takeaway is that multitasking is one of the biggest hoaxes drilled into the minds of the millennial generation. That is to say, multitasking inhibits productivity. To explain, Keller describes the limitations we have as humans. He notes that our brain can only focus on one task at a time. When we multitask, our brain interrupts itself shifting from one task to another. While we may believe we are accomplishing multiple tasks at once, we are instead hurting our ability to finish any one job efficiently.
Take a look at this article if you’re interested in reading more about how multitasking actually hurts your productivity. Have a question, or want to talk shop on how to keep your goals in focus? Contact us!